Toll Free:


Monday-Friday 7 a.m. - 5 p.m. PT, Saturday 8:30 a.m. - 4:30 p.m. PT


4086 Del Rey Avenue
Marina Del Rey, CA


Thank you for visiting on VIP Mall. is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. currently operates several uniquely branded websites including: Food Network Store, Rachael Ray Store, Paula Deen Store, Calphalon Store, Betty Crocker Store, Pillsbury Store, Marley Coffee, and Good Bite Store.

We offer our customers access to over 60,000 cookware and kitchenware products as well as recipes, menus, collections and a growing library of member-submitted cooking content. The Company is committed to providing its customers with an exceptional experience and it is the recipient of numerous awards for customer satisfaction. was founded in 1998 by a team that worked together at the Walt Disney Corporation and shared a passion for creating a great company! How did we pick Cooking? The credit goes to one of our initial investors, Idealab! They teamed us up with a cookbook publisher and we had the perfect blend of cooking and retail knowledge to launch the best cooking web site.

Why Choose

Simply put, has uniquely combined the most comprehensive product selection for your kitchen with engaging tools and content for foodies and home cooks alike. Our sites include product reviews, videos, recipes, techniques and buying guides, not to mention a passionate community of cooks and food lovers. In fact, while many of our recipes come from top cookbooks and magazines, a growing number of recipes are shared by the cooks in our community.

All that, plus we back every purchase with a 100% Satisfaction Guarantee!

We are committed to improvements based on your comments. We listen and respond by adding requested items, discontinuing poorly rated products and continually expanding our content and services based on your feedback. I'm proud to say that even 10 years since launching, continues to improve based on the suggestions of our customers.

Our teams in Marina Del Rey and Ontario, California, as well as in Columbus, Ohio, are working hard to meet your needs in the kitchen. The teams' outstanding customer service and intuitive Web design have been recognized with many awards.

In addition to building our flagship site, the team also built and operates e-commerce stores for some of the biggest brands in food and cooking.

We hope that the dedication that we have for our customers, for the kitchen and for cooking brings warmth to your kitchen, and please keep your comments and suggestions coming. 


Tracy Randall
Founder and CEO


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